The Like in B2B

If you are like me (and even if you are not), the concept of Like is, well, very social. My friends post a photo or video of something memorable in Facebook and elsewhere and I’ll Like it. But diving a bit deeper in these shallow waters has me pausing about the value of Like. Like, why am I really clicking Like? In these situations I can think of these reasons: I really like what is posted – that’s what Like is for? Like Right? Wrong! I see cases where Liking is part of being in that inner circle of that […]